Sales Route Optimization App

Mobile app helping sales staff plan daily customer visits efficiently.

Problem

Sales staff often need to visit multiple customers in a day. Manual route planning is time-consuming and inefficient, leading to:

• Wasted travel time

• Unnecessary fuel costs

• Reduced number of daily meetings

• Lack of standardization in sales team workflow

Solution

Users input a list of destinations, and the system automatically:

1. Optimizes visit order for shortest total distance

2. Displays route on map with markers and polylines

3. Provides navigation via Google Maps / Apple Maps

4. Saves history for tracking and analysis

Goals

• ✅ Save travel time

• ✅ Increase daily customer meetings

• ✅ Standardize sales team workflow

• ✅ Transparent fuel cost tracking

Tech Stack

Mobile App

• React Native + TypeScript: Main framework

• react-native-maps: Map display, markers, polylines

• Zustand / Redux Toolkit: State management

• React Query: Data synchronization

• Deep linking: Google Maps / Apple Maps integration

Backend

• Node.js (Express / Fastify): REST API

• Validation: Zod

• Database: PostgreSQL (store routes, customers)

Route Optimization

• OSRM (self-hosted): Distance calculation & routing

• Google OR-Tools (Python): Solve TSP (Traveling Salesman Problem)

Infrastructure

• Docker: OSRM + backend services

• PostgreSQL: Main database

Results

The app is currently in MVP stage, tested with several sales staff and received positive feedback on the route optimization feature.